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All work generated is made for a modern consumer, who seeks to know where the food comes from and how it was produced. We are a company that, above all, respects and preserves the environment and the people involved in the production process, and always seek to improve the quality of our product, to delight customers demanding.
Gran Beef arrives differently to market we are not only concerned in offering a quality product, but also in ensuring a healthy life for our consumers. The meat marketed by Gran Beef undergoes rigorous criteria: from the treatment of the animal in the pasture; its health, free of hormones and synthetic pesticides; its feed, that’s always in pasture, to the management of the final product made in a fully humanized form.
To achieve this seal, the company must meet stringent requirements that take into account not only the final product, but the whole production process, such as conditions of the workers involved and the relationship with the surrounding communities, enhancements applied to production and environmental improvements.
The Ecofarms participates in the neutral livestock project that seeks to neutralize the methane emitted by animals through integration of livestock with commercial forests of eucalyptus and African mahogany, besides owning 50% of its native forests preserved and projects for maintenance and improvement of wildlife.
Gran Beef is a sustainable meat brand that commercializes meat from animals produced by Ecofarms, a company that works with healthy products and has received the Rainforest Alliance Certified seal that certifies good environmental practices and animal welfare in beef production.
O QUE É O SELO Rainforest Alliance Certified
O selo Rainforest Alliance Certified visa garantir que os produtos que o utilizam são Oriundos de propriedades certificadas pela Rede de Agricultura Sustentável (RAS). Estas propriedades são administradas de acordo com rigorosos requisitos ambientais, sociais, de manejo e bem estar animal, além de buscar a redução da emissão de gases de efeito estufa no processo de produção do gado.
No Brasil, o Instituto de Manejo e Certificação Florestal e Agrícola – Imaflora, uma Organização sem fins lucrativos e membro da Rede de Agricultura Sustentável (RAS), que é a responsável pelas auditorias da RAS, selo Rainforest Alliance Certified, na Ecofarms.
O que é o selo carne neutra?
O Projeto Pecuária Neutra tem como objetivo principal tornar a cadeia da pecuária mais sustentável, através de projetos que busquem um melhor equilíbrio entre as necessidades do homem e o meio ambiente.
Nesse contexto o projeto desenvolveu uma plataforma capaz de neutralizar a principal fonte de emissões dos gases de efeito estufa da pecuária de corte e de leite, ou seja, a emissão do gás metano entérico (gás esse, que tem sua origem no sistema digestivo dos ruminantes. (saiba mais)
WHAT IS THE RAINFOREST ALLIANCE CERTIFIED SEAL?
The Rainforest Alliance Certified seal ensures that the products used are originated by properties certified by the Sustainable Agriculture Network. These properties are managed according to strict environmental and social requirements, management and animal welfare, as well as seeking reduction of greenhouse gas emission in livestock production.
In Brazil, the Institute of Agricultural and Forest Management and Certification – Imaflora, a non-profit organization and a member of the Sustainable Agriculture Network, is responsible for the audits of the RAS, Rainforest Alliance Certified seal in Ecofarms.
WHAT IS THE NEUTRAL MEAT SEAL?
The Neutral Livestock Project’s principal object is to make the chain of livestock more sustainable through projects that seek a better balance between the needs of man and the environment.
In this context the project developed a platform capable of neutralizing the major source of greenhouse gas emissions of beef cattle and milk cows, or being, the emission of enteric methane gas (the gas which has its origin in the digestive system of ruminants. (see more)